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..50 years and counting..!

  • 2017-02-15

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We first entered the market as specialist diamond dealers in Pretoria in 1967, the year Dr Chris Barnard performed his first heart transplant! We are inspired by all the treasures of the earth such as gold, platinum, precious and semi-precious stones, diamonds. Over time we’ve been adding some of South Africa’s most loved watch brands as well as imported jewellery, from Italy and elsewhere.

Bresco has a special story and a simple goal – provide every woman and every guy with sound jewellery advice. In the market for an engagement ring? You should find someone that really knows what they are talking about. It’s probably not your mother, by the way. It’s not your friend who also just bought his first diamond recently either. There’s far, far more to learn about diamond rings than any person should ever have to know.

In the market for an engagement ring? You should find someone that really knows what they are talking about. It’s probably not your mother, by the way. It’s not your friend who also just bought his first diamond recently either. There’s far, far more to learn about diamond rings than any guy should ever have to know.

Buying online seems all the rage. Nothing wrong to do all your research online though – to impress your mother in law for instance. The internet is a vast unregulated marketplace with good and bad merchants selling good and bad merchandise. If you don’t understand how to tell the difference – or if you don’t consult an expert who does – you can make a terrible (and expensive) decision!

But how much to spend on that engagement ring? A lot of retailers will say about two months’ salary. Or three, four if you’re desperate. We at Bresco believe differently. You decide your budget. We’re even doing engagement rings in silver! With expectations from your bride-to-be to manage on all fronts, conquering of fear is one of life’s great pleasures, they say. It can be done in a lot of different places. Like a friendly jewellery store. As far as settings and ornamentation go, it’s better to err on the side of simple and conservative. Sometimes less is more. Just focus on getting the best diamond or gemstone in your budget. A happy wife is a happy life.

We all regularly see the street pole ads, in the newspapers or even on Google: “CASH FOR GOLD”, or similar. Gold prices are generally determined by the global gold spot price and exchange rates and fluctuates daily. You’ll typically get a fraction of the value of the gold when selling your old jewellery for cash. Why not use your old gold to make something new? You only pay for the labour and is a very cost effective way to make productive use of all those old gold bits & pieces – broken and worn out chains, rings, missing earrings etc.  Gold is the most popular metal used for jewellery and since gold doesn’t rust or corrode, it can last forever!

If you’re not sure of the design of your new piece of jewellery, we at Bresco Diamonds will take you through the design process to ensure that the finished product is interesting and distinctive – from bold sculpted items to intricate antique reproductions. Shop around and familiarise yourself with current styles to educate your eye and learn what really appeals to you. You can try on different styles from the wide variety of jewellery in our shop. Remember, jewellery looks different when you see it on.  Our goldsmiths work from our premises and you can even pop in to our workshop to see how we create these custom made jewellery pieces.

Did you know that Bresco sells five of South Africa’s top seven watch brands (according to the last survey of this nature – Sunday times Top Brands Survey, Aug 2009). Bresco understands only too well that watches are about expressing yourself. Why not come and have a look?

So, see you soon!



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